About Us - dihydosinga

Our Story

Founded in 2015, our academy grew from a simple observation: financial education in the UK was failing ordinary people. Schools rarely covered personal finance, and most adults entered the workforce without understanding basic money management principles.

What began as weekend workshops in a community centre has evolved into Liverpool's most comprehensive financial education provider. Today, we operate from our purpose-built facility on Castle Street, serving students of all ages from across Merseyside.

Our approach combines traditional classroom instruction with practical exercises and one-to-one coaching. We believe that financial literacy is not just about understanding numbers—it is about developing habits and mindsets that lead to lasting financial wellbeing.

Team members collaborating in a modern workspace

Our Core Values

These principles guide everything we do, from curriculum design to student support.

Accessibility

Financial education should be available to everyone, regardless of their current knowledge level or background. We design our courses to meet students where they are.

Practicality

Theory without application is incomplete. Every concept we teach is paired with real-world exercises that students can implement immediately.

Integrity

We never recommend products or services for commission. Our only agenda is helping students develop sound financial judgement.

Community

Learning is enhanced when people learn together. We foster a supportive environment where students can share experiences and encourage one another.

Meet Our Leadership

Experienced professionals dedicated to transforming financial education.

David Morrison

Founder & Director

Former investment analyst with 18 years in financial services. David founded the academy after witnessing how poor financial decisions impacted families.

Helen Crawford

Head of Curriculum

Education specialist with a background in secondary teaching. Helen ensures our courses meet rigorous educational standards while remaining engaging.

Robert Chen

Senior Instructor

Chartered financial planner who transitioned to education. Robert leads our adult programmes and retirement planning workshops.

2,400+

Students Trained

8

Years Operating

15

Expert Instructors

6

Course Programmes

Our Approach to Learning

Small Class Sizes

We limit our classes to ensure every student receives individual attention. For children's programmes, we maintain a maximum of 12 students per instructor. Adult courses cap at 15 participants, allowing for meaningful discussion and personalised feedback.

Hands-On Activities

Financial concepts become real when you apply them. Our curriculum includes budgeting simulations, investment portfolio exercises, and real-case-study analyses. Students practice making financial decisions in a supportive environment before facing them in real life.

Ongoing Support

Learning does not end when the course finishes. All graduates have access to our alumni community, quarterly refresher workshops, and email support from our instructors. We are invested in your long-term success.

Age-Appropriate Content

We tailor our teaching methods to each age group. Young children learn through games and stories, teenagers engage with scenarios relevant to their lives, and adults receive practical frameworks they can implement immediately. The core principles remain consistent; the delivery adapts.

About Our Academy